Morning Light Urban Branding Session | Cambridge, MA

Morning Light Urban Branding Session | Cambridge, MA

Sunrise.  Spring time change day.  “Spring Forward” means we had lost an hour, but the light for this branding session was absolutely worth it!  Needing an urban feel, we met up in Cambridge.  Jim is a lawyer who needed new branding images for his fresh website redesign as well as some generally-useful headshots to use wherever he needs them.  It had been quite a while, he said, since he had last gotten his headshots done, and it was time for an update.  We had a lovely time wandering around and capturing Jim in different settings and with different emotions, while keeping his primary brand goals in mind — to feel approachable and like he’s someone you’d feel comfortable working with in whatever area of law you need help with.  It was a GORGEOUS (if still a bit chilly!!) morning, and my step counter said we logged 2.5 miles in the hour we wandered around (tip if you’re considering a branding session with me — unless we’re indoors, I like to move around a lot to get you the best images with the most variety I can — if your pretty shoes aren’t great for walking, bring another pair that is that you can swap out with so you can stay comfy the whole time!).

Morning Light Urban Branding Session | Cambridge, MA

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